CES 2024 once again proved to be the global stage for the latest technological advancements. Amidst the dazzling array of innovations, and as expected, artificial intelligence (AI) emerged as the true star, promising a future that is not only intelligent but radically transformative, of which AZLOGICA® is an inherent part, in this integration of fundamental driving factors for innovation.
In its 2024 edition, held last week in Las Vegas, Nevada, USA, the Consumer Electronics Show, simply known as CES, shone primarily due to the multitude of AI applications—some impressive, others downright extravagant. Tech giants, including Sony, Samsung, Nvidia, Intel, and AMD, didn’t shy away from their almost collective commitment to make AI the focal point of their offerings.
AZLOGICA® wants to acknowledge the significance of this event and showcase how the CES program stood out due to the marked evolution of AI. From being a mere buzzword to manifesting as a tangible force rapidly shaping the current technological landscape. Companies like Adobe, Google, and others that have already integrated AI into their products continued to demonstrate how the interaction with images, photography, and digital content in general has been radically altered. CES 2024 solidified this trend, with companies like Samsung, Intel, AMD, and Qualcomm, among many others, making AI the forefront of their presentations. A stance that foretells a new technological era where AI is not just a feature but a fundamental driver of innovation.
Amidst the uproar created by AI, however, the question of what “AI” truly means lingered in the air. But CES 2024 did nothing less than demonstrate how AI is no longer limited to machines that think for themselves. The significant shift is being propelled by “Machine Learning,” where computers are trained with human-generated data to perform tasks critically and with varying degrees of success.
The unstoppable onslaught of Artificial Intelligence
But AI is not a mere gimmick, if anyone dares to think of it that way. At CES 2024, it became clear that real-world applications, such as AI voice actors, AI-generated images, and AI companions, hold immense technological potential to address genuine problems and offer solutions. As CES 2024 unfolded, it became increasingly undeniable that the adoption of AI is unstoppable. And while some applications may seem extravagant or unnecessary, the various showcased applications at the event demonstrated a general trend toward the inevitable integration of AI into our daily lives. This implies having more devices with ever-evolving functions, services demanding access to our data, and the undeniable feature of reclaiming time from mundane tasks.
The trade-offs are evident, and the bet of large companies and tech corporations is to always find the application that is too good to resist. This trend indicates that the ceaseless pursuit of the full potential of AI will have no end. A historical phenomenon that humanity has already experienced in something as simple as cameras transitioning from using mirrors to those that didn’t and from film to digital capture. Artificial Intelligence is very close to reaching that tipping point where its advantages are impossible to ignore.
CES 2024 was a glimpse into the future of AI, more than just a display of its present. It provided evidence of its convergence with robotics, healthcare, mobility, and entertainment, sketching a world not only of integration but intricately woven into our lives.
An extraordinary future awaits
Thus, the possibilities of AI in robotics became surprisingly evident, among others, with the generative experiences of Amazon’s AI-driven Alexa and LG’s intelligent home robot that walks and talks. The health sector witnessed significant advances, with AI-driven solutions addressing everything from sleep quality to decoding a baby’s cry. In the field of mobility, the automotive industry presented electric and autonomous vehicles, while companies like Hyundai showcased revolutionary concepts such as electric vertical takeoff and landing (eVTOL) aircraft and delivery robots capable of navigating stairs.
Lastly, let’s mention the entertainment category, which experienced a revolution with AI-integrated streaming services. The most mentioned of all was undoubtedly LG’s transparent and wireless OLED TV, a fantastic concept using wireless video technology that creates images that appear to float in space. When turned off, the TV basically disappears. (OLED is the “Organic Light Emitting Diode” technology with the property of producing light and color from a single diode and does not require a separate backlight). Similarly, there were no shortages of ultra-high-definition displays and immersive audio systems that increasingly provide a cinematic experience at home.
CES 2024 not only dazzled with its technological wonders but also served as a preview of the extraordinary future that awaits us. The event, more than ever, opened the perspective on the strategy of continuing with AI and IoT solutions, designed, developed, and tested for each scenario, to solve operational problems in industries.
Aware that these major brands and their innovations have essential support in the facilities provided by comprehensive development companies, AZLOGICA®, a leading company in these cutting-edge technologies in Latin America, has the expertise to ensure that its current and future clients, through an integration of customization factors characterizing all its solutions, achieve optimization in their processes, as well as return on investment, and valuable participation in technological equity and sustainable development, which are the three fundamental strategic pillars of the company.
As AI continues its relentless march, becoming indispensable tools, the technological landscape is becoming smarter, more efficient, and more connected than ever. The trends revealed at this CES, where major brands are betting on solutions in health, sustainable development, environmental impact, and entertainment, point to a future where Artificial Intelligence, along with the Internet of Things, is not just a feature but the driving force behind a new era of technological evolution
